Google Fi’s 10th anniversary brings new unlimited plans and eSIM upgrades

Wow, did you know it’s been 10 years since Google Fi launched? To celebrate, the carrier is rolling out some serious updates. These Google Fi anniversary updates include a new entry-level unlimited plan, big data boosts on existing plans, and the long-awaited debut of data-only eSIM support.

Let’s start with the new plan. Google Fi has added Unlimited Essentials to its lineup. At $35/month, it gives you unlimited calls, texts, and 30GB of high-speed data. It slots in right below the newly renamed Unlimited Standard plan.

Unlimited Standard is getting a solid upgrade, too. High-speed data is now bumped up to 50GB (from 35GB), and hotspot tethering jumps from 5GB to 25GB. It still includes coverage in Canada and Mexico and works with select smartwatches, all for the same $50/month.

Meanwhile, Unlimited Premium (formerly Unlimited Plus) doubles its high-speed data cap to 100GB and gets 50GB of hotspot usage. It also keeps all its perks, such as global data in over 200 countries, six months of YouTube Premium, and 100GB of Google One storage. All of this for $65/month.

Google Fi’s data-only SIMs are going even further by launching a data-only eSIM. You’ll be able to easily hook up your iPad or other eSIM-compatible devices, and even manage up to 10 devices under one account. Super handy with so many tablets ditching physical SIM trays these days.

To top it off, Google Fi is running some limited-time promos. New customers can get the Pixel 9 Pro and Pixel Watch 3 basically free—with bill credits covering the bulk of the cost. That’s $300 off the phone upfront, and the rest will be spread over 24 months. Once the phone ships, you’ll also get a code to snag the Pixel Watch 3 at a major discount. Offers run until April 29 or while stock lasts.