Amazon AI Shopping Tool Is Changing How You Discover New Products

Amazon has launched a new AI shopping tool called Interests, designed to change how you discover products online. Built on large language models, the Amazon AI shopping tool transforms casual search prompts into dynamic, personalized recommendations that evolve over time.

Let’s say you’re a fan of vinyl records, minimalist decor, or hobbyist drones. Instead of manually browsing through endless categories, you can simply tell Amazon what you’re into. The AI then works in the background, constantly scanning new listings and proactively notifying you about relevant products, restocks, or deals that match your profile.

Amazon’s AI understands everyday language and can translate vague requests into specific attributes. For instance, asking for “natural makeup products for a summer glow from top brands” prompts the system to interpret “top brands” using its internal data. It then surfaces real items from known beauty lines, matching your style and seasonal preference.

You can even fine-tune results with complex prompts like: “I’m looking for wall art to decorate my home. I want something abstract or modern made of black metal, not canvas.” The Amazon AI shopping tool parses this into materials, themes, and formats—then keeps hunting for a match long after you’ve closed the app.

Currently, Interests is rolling out to a limited number of users in the U.S. on mobile platforms. If you’re eligible, you’ll find it under the “Me” tab in the Amazon Shopping app. Future expansions are expected in the coming months.

With Interests and other tools like Rufus and AI Shopping Guides, Amazon is quietly reshaping how online shopping works. The end goal? To make product discovery seamless—and keep you one step ahead of your own wishlist.